SINGAPORE, Jan 7, 2025 - (ACN Newswire via SeaPRwire.com) - Stableton, a leader in VC direct secondaries and an award-winning growth equity fintech platform, is proud to announce a strategic partnership with Alta, Asia’s leading digital securities exchange for alternative assets.This collaboration aims to expand investor access to high-growth, late-stage private companies, meeting the surging demand for liquidity and diversification within private markets. With more than 1,300 unicorns redefining the industry landscape, substantial value has emerged over recent years. This wave of rapid growth, alongside the advent of sophisticated data providers and enhanced liquidity for the most valuable unicorns, has set the stage for Stableton to unveil the world’s first strategy of its kind, now accessible via Alta. This pioneering strategy delivers investors unparalleled, cost-effective access to a systematic investment approach focused on the world’s Top 20 unicorns, spanning industries including artificial intelligence, fintech, and aerospace.“This growth reflects a significant shift in how investors are approaching private market opportunities, seeking more flexible and transparent solutions,” said Wei He, Head of Investments at Stableton. Alta has demonstrated its capabilities with a track record of over US$53 billion in mandated transactions and more than US$700 million successfully raised for private companies and funds, positioning it as a transformative player in the alternative investment landscape.Stableton’s experience with over 95 transactions, a network of more than 100 sourcing partners, and robust technology- and data-driven investment processes enable access to the leading private technology stocks via portfolios and single investment opportunities. The combination of Stableton's unique investment strategy and Alta, which features over 35,000 direct investor accounts and partnerships with more than 100 financial institutions, promises to elevate accessibility in private markets."Partnering with Stableton represents a significant milestone in our journey to democratize access to the private markets," said Benjamin Twoon, Co-Founder and Chief Commercial Officer of Alta. "This collaboration introduces a unique investment product akin to an Exchange Traded Fund, offering investors a diversified portfolio and fractional access to a carefully curated group of industry-leading, late-stage private companies. By combining innovation, efficiency, and a data-driven approach, we are advancing our mission to open doors for more investors to participate in this asset class with the same level of rigor, transparency, and diversification as institutional players.”Andreas Bezner, CEO and Co-Founder of Stableton, remarked: ”Partnering with Alta represents a significant step forward in our mission to provide superior access to growth equity investments. By leveraging Alta’s strong digital platform and Stableton’s expertise in pre-IPO secondaries, we’re not just widening the doors for investment—we’re setting a new standard for accessibility and liquidity in private markets. This is about providing investors, from institutional to individual, with opportunities that were previously out of reach and delivering impactful and flexible solutions.”The global unicorn market, valued at $4.7 trillion, continues to show strong investment potential.Alta is committed to tackling the challenge of private market illiquidity with its accessible, efficient, and secure exchange platform. Alta has seen increasing demand this year from investors eager to participate in high impact ventures like, SpaceX, Stripe, xAI and OpenAI. Over the years, Alta raised a total funding of over US$150 million for SpaceX, and recently closed an additional US$15 million for the spacetech firm.Alta’s technology-powered initiatives are transforming the financial landscape by empowering a diverse array of investors to engage in alternative investments and the firm believes that broadening access to capital markets is crucial for fostering sustainable growth and generating new opportunities for communities globally. In acknowledgment of those efforts, Alta has recently been named as a 2024 Technology Pioneer by the World Economic Forum.Konstantin Heiermann, COO and Co-Founder of Stableton, shared insights on the operational benefits of the partnership: “This collaboration with Alta not only broadens our geographical reach but also brings a new level of efficiency and scale to our distribution. This partnership marks an important evolution in how investors engage with private markets, making access more seamless, transparent, and aligned with modern expectations.”This partnership aims to foster a more dynamic investment ecosystem where technology and strategic alliances facilitate the flow of capital into high-potential, late-stage private companies.Together, Stableton and Alta are committed to bridging the gap between traditional investment barriers and forward-thinking solutions, making pre-IPO investments more attainable and impactful for a broader audience of global investors.About StabletonStableton is a VC direct secondaries specialist investment manager and an award-winning growth equity fintech investment platform (Swiss Fintech Awards 2022 winner) that empowers investors and shapers of tomorrow to achieve their full potential. Stableton's mission is to provide superior access to growth equity and pre-IPO deals and portfolios, focusing on secondaries. Investors benefit from institutional-quality investments, product innovation, bankable products with low minimums, and improved liquidity.Stableton was founded in 2018 by Andreas Bezner, CFA, and Konstantin Heiermann, with an international team of over 25 employees across Zurich, Zug, Berlin, and Riga. Our success story includes a CHF 15 million Series A funding round in July 2022 and a FINMA license as a portfolio manager, according to Art. 17 (1) of the Financial Institutions Act (FINIA). Stableton delivers institutional-grade quality with assets over USD 270 million and a track record of over 95 transactions.About AltaAs the leading licensed digital securities exchange for alternative investments in Asia, we are building critical capital market infrastructure backed by some of the most active securities brokerages and bookrunners on the Singapore Exchange - Phillip Securities, PrimePartners and Nomura Holdings (Japan).Empowering Private Markets: Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.Innovative Financial Ecosystem: Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities representing real world assets like whiskies and wines, to include fund management and digital custody.Visit us on https://alta.exchange/ For media inquiries, please contact:StabletonLyn MelwaniGrowth Managermelwani@stableton.com AltaDeeksha KakkarMarketing Communications Specialistdeeksha.kakkar@alta.exchange Copyright 2025 ACN Newswire via SeaPRwire.com.

- The 18th Asian Financial Forum 2025 (AFF) will be held on 13 and 14 January (Monday and Tuesday), attracting more than 3,600 and finance and business heavyweights- Themed “Powering the Next Growth Engine”, the forum will examine new global business opportunities in different industries in 2025, exploring how Hong Kong can leverage its strengths as an international financial centre to seek breakthroughs in a period of change- This year’s AFF has invited more than 100 global business leaders and policymakers to speak, including Prof Justin Lin Yifu, Chief Economist and Senior Vice President of the World Bank (2008-2012); Prof Stuart Russell, Co-Chair of the World Economic Forum's Council on AI; Dr Kai-Fu Lee, Chairman of Sinovation Ventures; and Joe Tsai, Chairman of the Alibaba- Representatives from organisations such as AXA, Citigroup, Federated Hermes, HSBC, Lenovo, Primavera Capital Group and more will showcase Hong Kong’s draw as an international financial and business hub- The Gulf Cooperation Council Chapter, a new addition to this year's forum, will focus on opportunities in financial collaboration between member states of the GCC and Hong KongHONG KONG, Jan 7, 2025 - (ACN Newswire via SeaPRwire.com) – The 18th Asian Financial Forum 2025 (AFF), co-organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 and 14 January (Monday and Tuesday). As the region’s first major international financial conference in 2025, the forum will examine the landscape for new business opportunities in various industries and regions in the coming year and promote global cooperation, and is expected to attract more than 3,600 finance and business heavyweights.Themed “Powering the Next Growth Engine”, the AFF will bring together more than 100 global policymakers, business leaders, financial experts and investors, entrepreneurs, tech companies and economists to share their views on the shifting global economic landscape and financial ecosystem. These industry experts will dissect the risk management strategy, discover new business opportunities, and explore how Hong Kong can seek breakthroughs in a period of change.First flagship financial event to showcase Hong Kong's financial strengthsLaunched in 2007, the AFF has become a flagship financial event for Hong Kong and the broader region, highlighting the city's pivotal role as a globally renowned financial hub with a highly competitive economic and business environment. Amid a rapidly changing global macroeconomic landscape, and shifts in geopolitical dynamics and monetary policies, Hong Kong's financial services sector continues to leverage its strengths across various domains, drawing on its world-class business infrastructure and robust regulatory regime to help drive cooperation and mutual success across Asia and around the world.Christopher Hui, Secretary for Financial Services and the Treasury of the HKSAR Government, said: “Hong Kong’s financial market went through a lot of reforms and innovation last year. We have also launched a roadmap on sustainability disclosure in Hong Kong and issued a policy statement on responsible application of artificial intelligence in the financial market with a view to boosting green finance and sustainable financing. The upcoming Asian Financial Forum will gather the top-tier of the financial and various sectors from all around the world, the Mainland and in Hong Kong and hence is the perfect occasion for us to showcase to the world the new momentum and latest advantages of Hong Kong in the financial realm. Participants will also have a chance to learn more about how Hong Kong can partner with them to explore new collaborations and development areas while expanding their network here.”Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong, of HSBC, said: "The global economy faces greater uncertainties in 2025 compared to 2024. However, robust growth in India and ASEAN nations, combined with increased policy support from Mainland China, is expected to keep Asia’s (ex-Japan) GDP growth at a strong 4.4%, well above the global average of 2.7%.” Against this backdrop, this year’s Asia Financial Forum is aptly themed “Powering the Next Growth Engine” and will focus on high-potential markets such as ASEAN, the Middle East (particularly the Gulf Cooperation Council countries), and the role that Hong Kong can play. Ms Lim said Hong Kong's unique role as a bridge between the mainland and international markets allows it to support mainland enterprises expanding globally. She added that Hong Kong is committed to attracting global talent and investors, driving growth for both mainland and international businesses.Patrick Lau, HKTDC Deputy Executive Director, said: “As we move into the new year, different economies around the world are facing challenges in maintaining economic growth. As an international financial centre, Hong Kong is playing an important role both as a ‘super-connector’ and a ‘super value-adder’ to link the world, enabling investors and fundraisers to leverage the city’s professional services and investment platforms to facilitate collaboration and create business opportunities. This year's forum not only brings together heavyweight speakers and thought leaders but also builds on the success of previous years to provide a business platform for international participants, promoting financial and business cooperation and working together to launch new engines for growth.”Exploring new trends as the world’s economic centre of gravity continues its shift eastReflecting on a trend where the world's economic centre of gravity continues to take an eastward shift, Christopher Hui will host two plenary sessions on emerging prospects in the region on the first day of the forum (13 January). The morning session of Plenary Session I will feature H.E. Adylbek Kasymaliev, Prime Minister of Kyrgyzstan, finance ministers from countries such as Pakistan and Luxembourg, and Yoshiki Takeuchi, Deputy Secretary-General of the Organisation for Economic Co-operation and Development (OECD), who together will explore the financial policy outlook for 2025. In the afternoon, Plenary Session II will bring together leaders from multilateral organisations to share their views on the role of multilateral cooperation in regional economic development. Speakers will include Roberta Casali, Vice-President, Finance and Risk Management, Asian Development Bank; Jin Liqun, President and Chair of the Asian Infrastructure Investment Bank (AIIB); and Satvinder Singh, Deputy Secretary-General for ASEAN Economic Community, Association of Southeast Asian Nations (ASEAN). Moreover, a new session, the Gulf Cooperation Council Chapter, will bring together HE Jasem Mohamed AlBudaiwi, Secretary General of the Gulf Cooperation Council (GCC), speakers from the Middle East and local experts to discuss prospects in fostering financial cooperation and investment between the member states of the GCC and Hong Kong.Also on the first day, Eddie Yue, Chief Executive of the Hong Kong Monetary Authority, will host the Policy Dialogue session with speakers including European representatives such as Philip Lane, Chief Economist and Member of the Executive Board of the European Central Bank, and Dr Olli Rehn, Governor of the Bank of Finland. The discussion will explore the opportunities and challenges arising from the global shift towards more accommodative monetary policies and national authorities’ strategic deployment of measures to revitalise their economies and accelerate growth through innovation.The panel discussion on China Opportunities returns this year with senior figures invited to analyse investment prospects under China’s commitment to technological innovation and its impact on global business. The panellists included Li Yimei, Chief Executive Officer of China Asset Management; and Ken Wong, Executive Vice President of Lenovo and President of Lenovo Solutions & Services Group.Top economist and leading AI expert take the stage at keynote luncheonsAnother highlight of this year’s AFF will be the two keynote luncheons featuring thematic speeches by two distinguished guests: Prof Justin Lin Yifu, Chief Economist and Senior Vice President of the World Bank (2008-2012), and Prof Stuart Russell, Co-chair of the World Economic Forum Council on AI. These two prominent figures will dissect the evolution of the global economic landscape amid changing international dynamics, and examine how artificial intelligence (AI) is emerging as a new driving force for rapid global economic growth respectively.Exploring hot topics in the financial and economic sectorsThe afternoon panel discussion, Global Economic Outlook, will feature a special address from Liu Haoling, Vice Chairman, President and Chief Investment Officer, China Investment Corporation. The panel will analyse international economic trends and provide insights into business opportunities and wealth accumulation in emerging industries and regions in 2025.Other sessions titled Global Spectrum, Dialogues for Tomorrow and Thematic Workshop will feature in-depth discussions focusing on the latest industry trends, including AI, Web 3.0, sustainability, philanthropy and family offices. As AI becomes increasingly widespread and diversified in its societal applications, the second day of the forum will introduce a special session, Dialogue with Kai-Fu Lee, in which Dr Kai-Fu Lee, Chairman of Sinovation Ventures, will discuss the transformative power of AI and its impact on technological advancements in the global business ecosystem.Exploring the impact of sustainable disclosure on investment strategiesSustainable finance and environmental, social and governance (ESG) considerations have become an irreversible global trend. In 2025, Hong Kong is set to fully align its regulatory framework with the sustainability disclosure standard of the International Sustainability Standards Board (ISSB). Sue Lloyd, Vice Chair of the ISSB, will join other experts in discussing how adopting international financial sustainability disclosure standards can strengthen market confidence in Hong Kong's capital markets, address post-COP29 implementation in Asia, and share strategies for sustainable investing across three separate sessions. In addition, the Breakfast Panel on the second day will focus on the flows of transition finance in shaping a sustainable future in the Greater Bay Area and beyond. Furthermore, the HKTDC has partnered with EY to conduct a joint market survey on sustainable development, aiming to explore the views and practices of Asian businesses and investors on topics such as sustainability reporting, sustainable finance and preparations for dealing with climate change. The results of the survey will be unveiled on the first day of the forum.Expanding cross-border opportunities through the HK global investment platformAs a key element of this year’s forum, AFF Deal-making offers one-on-one matching services for project owners and investors. More than 270 investors and 560 projects are expected to participate, with investment opportunities across industries such as environmental, energy, clean technology, food and agriculture tech, healthcare tech, fintech and deep technology. The exhibition sections of the AFF – Fintech Showcase, InnoVenture Salon, FintechHK Startup Salon and Global Investment Zone – will attract more than 130 local and global exhibitors, international financial institutions, technology companies, start-ups, investment promotion agencies and sponsors, including Knowledge Partner EY, HSBC, Bank of China (Hong Kong), Standard Chartered Bank, UBS, Prudential, China International Capital Corporation (CICC), Huatai International and more. Notably, the InnoVenture Salon will provide a platform for more than 100 start-ups to showcase innovative technologies in a variety of fields such as finance, regulation, sustainability, health and agriculture, supported by more than 110 Investment Mentors and Community Partners.IFW 2025 creates synergies with AFF to boost mega event economyInternational Financial Week (IFW) 2025 runs from 13 to 17 January with the AFF as its highlight event. This year’s IFW will feature more than 20 partner events, covering a wide range of global financial and business topics, including private equity, family offices, net-zero investing and generative AI. As the region’s first major financial event of the year, the AFF attracts top global enterprises and leaders to Hong Kong, creating connections between capital and opportunities. The forum assists industry professionals in seizing opportunities in the new year and helps promote the mega event economy in Hong Kong.This year, the AFF has collaborated with various organisations to provide special travel, dining and shopping discounts and privileges for overseas participants joining the event. Activities include Peak Tram and Sky Terrace trips, the iconic Aqua Luna red-sail junk boat, and guided tours of Man Mo Temple and Tai Kwun arranged by the Hong Kong Tourism Board. Participants can also enjoy dining discounts and guided tours from the Lan Kwai Fong Group, as well as the Winter Wonderland at the Hong Kong Jockey Club’s Happy Wednesday at Happy Valley Racecourse, all designed to immerse overseas visitors in the vibrancy and diversity of Hong Kong.Websites:Asian Financial Forum: https://www.asianfinancialforum.com/conference/aff/enProgramme: https://www.asianfinancialforum.com/conference/aff/en/programmeSpeaker list: https://www.asianfinancialforum.com/conference/aff/en/speakerMedia representatives who would like to conduct interviews with AFF speakers should submit interview requests to ayiu@yuantung.com.hk or lsong@yuantung.com.hk by 8 January 2025.Photo download: https://bit.ly/3DIqYZLJoining today’s press conference to share key highlights and introduce the distinguished lineup of speakers for the 18th Asian Financial Forum (AFF) were: Christopher Hui, Secretary for Financial Services and the Treasury of the HKSAR Government (second left); Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong, of HSBC (second right); Patrick Lau, Deputy Executive Director of the HKTDC (first left); and Jack Chan, EY China Chairman, EY Greater China Regional Managing Partner and Knowledge Partner of the AFF (first right)Christopher Hui, Secretary for Financial Services and the Treasury of the HKSAR GovernmentLuanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong of HSBCPatrick Lau, Deputy Executive Director of the HKTDCJack Chan, EY China Chairman, EY Greater China Regional Managing Partner and Knowledge Partner of the AFFMedia enquiriesYuan Tung Financial Relations:Agnes YiuTel: (852) 3428 5690Email: ayiu@yuantung.com.hkLouise SongTel: (852) 3428 5691Email: lsong@yuantung.com.hkHKTDC’s Communications & Public Affairs Department:Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.orgClayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.orgHKTDC Media Room: http://mediaroom.hktdc.comAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2025 ACN Newswire via SeaPRwire.com.

SAN FRANCISCO, CA & MUMBAI, Jan 7, 2025 - (ACN Newswire via SeaPRwire.com) - CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.1. From Push to Pull: Generative AI-driven Wave of Customer InteractionsWith GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.2. Personalization vs Privacy: Navigating a Balanced ApproachPersonalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.3. Martech’s Evolution from a Fixed Tech Stack to a Living CartographyThe Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of "living cartography" holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences. 4. The Rise of AI AgentsAI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.5. Customer Retention over Acquisition The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations. Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI's promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.About CleverTapCleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.For more information, visit clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevertap/X: https://twitter.com/CleverTapForward-Looking StatementsSome of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.For more information:SONY SHETTYDirector, Communications, CleverTap+91 9820900036sony@clevertap.comASHMIT CHAUDHARYAssociate Consultant, Archetype+91 8850752121ashmit.chaudhary@archetype.co Copyright 2025 ACN Newswire via SeaPRwire.com.

- Themed New Play for All, the trio of fairs brings together more than 2,500 exhibitors from 34 countries and regions- The number of exhibitors at Hong Kong Baby Products Fair achieves a record high; over 380 well-known toy and baby products brands in the Brand Name Gallery- The three fairs reveal several product trends, including digitisation, green toys, and the popularity of cross-age group products- Asian Toys & Games Forum will be held tomorrow, gathering international experts to discuss the social responsibilities of the toy industryHONG KONG, Jan 6, 2025 - (ACN Newswire via SeaPRwire.com) – Kicking off a brand new year, the 51st HKTDC Hong Kong Toys & Games Fair, the 16th HKTDC Hong Kong Baby Products Fair and the 23rd Hong Kong International Stationery & School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, launched today at the Hong Kong Convention and Exhibition Centre and will take place over four consecutive days.Hong Kong SAR Government Secretary for Commerce and Economic Development, Algernon Yau, Hong Kong Trade Development Council (HKTDC) Acting Executive Director Sophia Chong, and HKTDC Toys Advisory Committee Chairman Bryant Chan officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair today, launching the 51st edition of Asia's flagship Hong Kong Toys & Games Fair.Algernon Yau, HKSAR Government Secretary for Commerce and Economic Development, said at the opening ceremony: "Entering the 51st year of the Hong Kong Toys & Games Fair, I have full confidence that the event, together with the concurrent Hong Kong Baby Products Fair, will continue to feature different innovative and distinctive products that are intriguing to all and, more importantly, facilitate business promotion and consolidate Hong Kong's position as a global sourcing as well as convention and exhibition hub.”Sophia Chong, HKTDC Acting Executive Director, said: "This year's Toy Fair marks an important milestone and a new chapter for the toy industry. The three fairs are themed New Play for All, and feature multiple zones, from toys for infants and toddlers to collectible toys designed for adults with a childlike spirit, as well as STEM education toys, smart-tech toys & games and green toys, catering to the needs of all age groups and meeting market demand.“The three fairs have drawn over 2,500 exhibitors from 34 countries and regions, including pavilions from Hong Kong, Mainland China, Asia and Europe, presenting cross-industry business opportunities to visitors. The HKTDC has proactively arranged more than 200 buying missions from over 40 countries and regions, and invited various Hong Kong-based international buyers and local enterprises including several large international e-commerce platforms, importers, department stores, specialty stores, retail chains, and procurement offices, creating new opportunities for the industry,” added Chong.Three fairs reveal multiple product trendsSeveral product trends from this year's exhibitors provide visitors from other industries with cross-industry business opportunities. These include:- Digitised products: Many traditional toy and game manufacturers and brands are integrating electronics and new technologies with toys to enhance playability, such as the Dynamie Pixel Piano (Booth: 1E-C02), Upset Dog (Booth: 1C-F02), and the NASA Spirit Rover (Booth: 1C-F33).- Learning and play combined: In the hope that kids can learn while having fun, many parents choose toys that can improve cognitive, social, intellectual, and aesthetic development. As a result, there is a greater demand for educational and intellectual products, such as the Giant Panda Anatomy Model (Booth: 1D-C12), Adventure Globe (Booth: 1E-A02), Children's Play Sofa (Booth: 3F-G04), and Water Transfer Painting Set (Booth: 5B-B01).- Demand for sustainable products: As sustainable consumption has grown, more parents are inclined to choose eco-friendly toys to reduce their environmental impact. Examples include straw DIY marble run blocks (Booth: 1C-D02) and the Voices of Nature series of puzzles (Booth: 1D-A08).- Cross-age groups products: There is a growing popularity of toy designs and styles that cater to a wide range of age groups. Toys are no longer just for children; adults and even elderly are collecting toys, making the collectibles market a significant part of the toy industry. The Astro Boy Mechanical Clear Version (Booth: 1D-A26) is one example. The fair is actively developing the ageing market as well. For instance, a Hong Kong exhibitor has designed a wall game suitable for both the elderly and children, where the user must rotate cogs with both hands, and the vibrant visual stimulus helps to enhance concentration and left-right brain coordination (Booth: 1D-D22).Exhibition space growth in multiple zones at the Toys & Games FairToys & Games Fair saw an expansion in exhibition space in two major zones. This includes the Electronic & Remote Control Toys (up 40%) and Educational Toys & Games zones (up 7%). The Green Toys zone makes a welcome return and showcase eco-friendly and innovative products with a Green Leaf Label displayed at the booths of green exhibitors for buyers’ easy reference. This year, over 370 exhibitors have the Green Leaf label, an increase of 70% from the last edition.Funded by the Trade and Industrial Organisation Support Fund of the Trade and Industry Department, HKSAR Government, the Toys Manufacturers’ Association of Hong Kong and FHKI Group 19 (Hong Kong Toys Council) present the first ESG Pavilion to showcase toys incorporating Environment, Social and Governance (ESG) elements, including products made entirely from eco-friendly or recycled materials. Exhibitors are using various creative methods to promote sustainable development, emphasising the value of social responsibility and ESG fundamentals.This year’s Toys Fair has an impressive pavilion lineup, including exhibitors from Mainland China, Taiwan and Korea, as well as selected European exhibitors at the Spielwarenmesse eG’s World of Toys Pavilion. Exhibits include Glow-in-the-Dark Slime (Booth: 1CON-068), Genius Square board game (Booth: 1CON-061), and more. The Hong Kong Brand Toy Association (HKBTA) Pavilion once again promotes the local creative industry and trendy toy products to international buyers.Record number of exhibitors at Baby Products FairWith more than 660 exhibitors, this year's Hong Kong Baby Products Fair boasts the most exhibitors ever. The popular ODM Strollers and Gear zone is back for the second consecutive year, featuring over 80 exhibitors, making it easier than ever for buyers to source products from original design manufacturers. The Selection of Europe Pavilion returns and feature, for the first time, the UK’s Baby Products Industry Association putting a spotlight on quality European baby brands and products, such as cribs and hearing protection earmuffs. This year sees the return of several popular pavilions, including well-known Korean and Hong Kong Children, Babies, Maternity Industries Association pavilions. Making their debut this year is the Zhejiang Zhili pavilion presents an array of high-quality infant and children’s clothing.The Toys & Games and Baby Products Fairs continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globe, including ABC Design, AURORA, Eastcolight, Hape, Masterkidz, Osann, Rastar, Uncle Bubble and Welly, allowing buyers to source the latest designs and high-quality products from a variety of brands.Jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, the Hong Kong International Stationery & School Supplies Fair features the latest school and office supplies, creative art supplies and gift stationery. Various high-quality stationery brands are showcased, including 555, AP Group, CJP, Chung Tin, Colorlutions, Diakakis, Kaywin, Kuoda, Marshmallow, MUST, Renga, Sayyed, Tercel and Zhengda, among others, presenting innovative products.Asian Toys & Games Forum explores the important roles of toys everyday lifeThe Asian Toys & Games Forum will be held tomorrow (7 January). Themed Beyond Fun and Play: Fostering Social Responsibility in the Toy Industry, international toy and game industry experts will discuss the industry’s latest topics, including The Toys and Games Market Outlook and Opportunities by Clifton Chiu, Senior Research Analyst, Euromonitor International (Hong Kong), The Power of Play for Healthcare and Wellness by Dr Vinci Cheung, Psychologist, Head of Family and Child Services, The Companions CCM Ltd, Integrating AI Smart Toys into Social Life by Larry Wang, Founder & CEO, FoloToy Creative Pte Ltd, and Designing Toys for Active and Better Ageing by Dr Sittha Sukkasi, Senior Researcher in Environment Research Group, MTEC, NSTDA, while a representative of the Hong Kong Toys Council will host the discussion and explore with the speakers on the opportunities for the toys industry in the health sector and the ageing market.In today’s The Evolution of Stationery in the Digital Era at the Stationery & School Supplies Fair, John Yeung from Google Hong Kong, Professor Siu Cheung Kong from The Education University of Hong Kong and Mike Cheung from Microsoft Hong Kong will dive into the new demands for stationery from the current Generation Z, Generation Alpha, and the ageing market, as well as the profound impact of artificial intelligence and technology on the field of education.Other seminars will cover popular topics such green toys trend, green stationery, baby products market trends, latest toy safety regulations, toy specifications, testing and certification. Helping buyers and sellers to broaden their business networks and learn about the most recent market trends, there are many networking events, buyer forums, product demo and launch pad, and seminars throughout the fair period.The three exhibitions offer buyers a one-stop sourcing platform, creating more cross-industry business opportunities. Under the EXHIBITION+ model, the fairs integrate physical exhibition and the Click2Match smart business platform for online business meetings. The online exhibition is accessible until 16 January, to sustain and create greater business opportunities for the industry. Buyers can also scan QR codes at exhibitor booths using the Scan2Match service to bookmark their favourite exhibitors, browse product information and engage with exhibitors even after the fair to make for more business connections.Photo Download: https://bit.ly/4gLIIBBThe Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair open today. The four-day fairs run until 9 January at the Hong Kong Convention and Exhibition Centre, bringing together more than 2,500 global exhibitors from 34 countries and regions(Front row, from left to right) HKTDC Toys Advisory Committee Chairman, Bryant Chan, Hong Kong SAR Government Secretary for Commerce and Economic Development, Algernon Yau, HKTDC Acting Executive Director, Sophia Chong, and the Toys Manufacturers’ Association of Hong Kong President, Mr Samson Ko officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair todayThe first ESG pavilion at the Toys Fair showcases toys incorporating Environment, Social and Governance (ESG) elementsThis year’s Toys Fair has an impressive pavilion lineup, with exhibitors from Hong Kong, Mainland China, Taiwan, and Korea, as well as the World of Toys Pavilion to promote creative products to international buyersThe Toys & Games and Baby Products Fairs continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globeWith more than 660 exhibitors, this year's Hong Kong Baby Products Fair boasts the most exhibitors ever. This photo shows a booth at the "Selection of Europe" PavilionHong Kong International Stationery & School Supplies Fair showcases creative art supplies, gift stationery and the latest school and office suppliesFair WebsitesHKTDC Hong Kong Toys & Games Fair: hktoyfair.hktdc.comHKTDC Hong Kong Baby Products Fair: hkbabyfair.hktdc.comHong Kong International Stationery & School Supplies Fair: hkstationeryfair.comMedia enquiresPlease contact HKTDC’s Communication & Public Affairs Department:Sharon HaTel：2584 4575Email：sharon.mt.ha@hktdc.orgJane CheungTel：2584 4137 Email：jane.mh.cheung@hktdc.orgAbout the HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2025 ACN Newswire via SeaPRwire.com.